7 Upselling Techniques for Gym Owners That Actually Work

Operating a gym involves more than just providing a space for exercise. The goal is to establish a fitness ecosystem where participants experience motivation, support, and value. Furthermore, upselling in this ecosystem refers to provide genuine value that enhances the member's experience and boosts your revenue rather than promoting unnecessary services.

Upselling, when done correctly, can boost sales without raising your marketing expenditures. So, how can you keep each member satisfied and loyal while making the most of their potential spending?

Let’s break down 7 powerful upselling techniques that gym owners can start implementing today.

1. Offer Tiered Membership Plans

We offer a step-by-step membership plan One of the easiest and most effective top upper strategies is to create a step-by-step membership level. Each offers more features than last time.

 Why does it work: People love options. Layered plans allow members to choose a plan that meets their needs and  opens the door to fall into  higher plans over time.  

Apply: Basic Plan: Limited time to access at the gym. 

Standard Plan: 24/7 Access + Group Class. 

Premium Plan: All of the above + Personal Training Sessions, Sauna, Locker Access, and more. 

Professional Tip: We encourage upgrades by offering a free trial of a higher plan for a week. As soon as you experience  added value, many people don't want to downgrade.

2. Bundle Personal Training Sessions

Personal training is a player for members who want to make serious progress. But many people hes because of the fear of costs and commitment. Intelligent Bundles are here. 

Why does it work: The bundled service feels like a better offer, even if it's expensive. Customers also like the idea of ​​getting a smaller amount.  

Apply: Bundle 5 or 10 personal training sessions with a small discount. We offer a Torkickstart package that includes fitness assessments, training plans and several PT meetings. 

Add PT meetings to your premium membership level. 

Pro Tip: After signing up, have your coach provide a free mini-session or advice. This leads to value and heats them into a complete package.

3. Promote Supplements & Gear

Your gym isn’t just a fitness center—it’s a lifestyle brand. Members trust your expertise, so you’re in a prime position to recommend high-quality supplements, protein powders, energy drinks, resistance bands, branded T-shirts, gloves, and more.

Why It Works:

Health-conscious gym-goers are often already buying these products elsewhere. If you stock trusted brands and provide education, many will happily buy directly from your gym.

How to Apply:

Place products in high-traffic areas like reception or near water stations.

Run monthly promotions like “Buy 1 Get 1 Half Off” or “Free Shaker Bottle with Every Supplement Purchase.”

Educate members through short product demos or Instagram reels featuring trainers using the gear.

Pro Tip: Let staff earn small commissions on product sales. Motivation + personal endorsement = more sales.

4. Upsell with Specialized Classes

Not all classes are created equal. While your gym may offer standard group sessions as part of the basic plan, you can upsell premium or specialty classes like:

HIIT Bootcamp

Yoga with Props

Kettlebell Conditioning

Powerlifting Coaching

Pilates Reformer

Why It Works:

Exclusive or goal-specific classes appeal to members who want faster results, niche workouts, or a more personalized feel.

How to Apply:

Offer class passes (e.g., 10 sessions for $99).

Include specialty classes in higher-tier plans.

Create limited-time challenges that include these classes as part of the package.

Pro Tip: Position them as “small-group personal training”—this reframes the value in the member’s mind.

5. Use data to personalize your upset 

Modern gym management software (such as Jimbare) provides powerful insight into the behavior of members when visiting or skipping. 

Why does it work: Personalization increases the conversion. If you recommend the right service to the right people, you're much more likely to say yes. "  

Apply: Use the data to identify inactive members and provide the PT package for another commitment. Find frequent class visitors and offer early bird discounts in special sessions. I visited 15 times this month. Leave yourself in a recovery massage! " 

Pro -Tip: Separation and targeting of group members  (beginners, weight loss, strength training, etc.) are provided accordingly.